Rhythmically Speaking

Motion, vibrancy and rhythm are central to this logo design.

The type takes a dynamic step upwards along a slant and is punctuated by three exclamations interwoven with the letter i. The three exclamations insert a visual rhythm and mimic the form of steps or figures.

The type is sharp, but organic and imparts a slight sense of whimsy. The heft of the letters gives it a solid presence in negative space and high contrast situations. The richness of maroon makes a striking difference when used on a dark background. The visual distinction of the exclamations and rhythmic pacing stand out in both color layouts.

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